Shippensburg University’s Small Business Development Center (SBDC) will share how the institution is reshaping its entrepreneurial identity through a coordinated, campus‑wide storytelling strategy. This session explores America the Entrepreneurial at Shippensburg University, a model designed to unify previously siloed entrepreneurship efforts and present a clear, compelling narrative about the university’s role in regional economic growth.

Attendees will learn how Shippensburg integrates storytelling, stakeholder engagement, and strategic communication to elevate entrepreneurship as a core part of its mission. The presentation highlights practical steps institutions can take to align programs, strengthen visibility, and build a shared culture that supports innovation and economic development.

Presenter:

Robin Butler
Director, Shippensburg university Small Business Development Center

This webinar is part of UEDA’s pre‑Summit webinar series, offering attendees early insights and inspiration leading up to the 2026 Annual Summit in December.